APA Branding

The Australian Paramedic Association (APA) came to BlueMelon design looking to re-invent the entire look of the association. The challenge was to evaluate their brand and re-direct them into a more positive, fresh direction that best represented their members and what they stood for. The project was to develop not only a new brand but also to develop all collateral material to extend the brand throughout the entire organisation to ensure brand consistency.

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