On this fun and tasty project LinkedIn Talent Solutions came to us with the need to communicate a message in a unique and interesting way to key decision makers and business owners. They wanted to introduce three actions for customers to take in the first few weeks of the relationship to achieve success.
We developed a series of packets carrying “Seeds of success” (in the form of tasty blue Jelly beans). Each packet also hosted the three key points and and further assistance Linkedin wished to share with the gift.
The seeds were then sent out to the recipients providing them with a set of insightful tools to help them as well as a sneaky little yummy to share with their team.